Making Your Sign Stand Out and Show Up



obscured sign

If they can't see your sign, it isn't there.

Your business’s external outdoor signs should be of sufficient height and size without being obscured by objects such as trees, lampposts and so on.

Its content, both text and logo, must be legible.  It must stand out from its background.

If you hope that drivers and passengers in cars will see your sign, refer to this chart when selecting the size of your sign(s):

Speed of traffic

Legibility Distance

Size of Outdoor Signs Needed (height)

55 mph

440’

12”

50 mph

400’

10”

45 mph

360’

9”

40 mph

320’

8”

35 mph

280’

6”

30 mph

240

4”

25 mph

200’

3”

A sign has less than two seconds to capture a consumer’s attention. Remember these tips:

  • simple message
  • direct message
  • highly visible letters
  • easy-to-read type styles
  • illumination
  • contrasting colors
    • The most readable background colors are white and yellow
    • The most readable letters are black, dark blue and red
  • a border can help your viewer absorb your information 26% faster

If you customers can’t see your sign, all is lost. Make sure your sign stands out and shows up!

Sign Clemente Phone (949) 310-9389 Mon-Sat::8:00am - 6:00pm
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