You Can’t Afford Cheap Orange County Signs

restaurant's V-shaped sign
After: More effective sign brings in more business

Orange County Signs on the Cheap?

Often businesspeople buy signs as an afterthought.  They wait until their budget is nearly cleaned out and attempt to get away with buying the cheapest Orange County signs they can get away with.  These are signs you can’t afford.  If you are not confident that your new sign will pay for itself, then your wasting your money.

The purpose of Orange County signs is to attract new customers, brand your location in the minds of consumers and create impulse sales.  A sign is often the only visible cue that a business exists!  Therefore, it should be to predominant feature of your building.

Consider the case of Frenchy’s Bistro, opened by a husband and wife in the mid-1990’s.  It is located on a four-lane road with lots of traffic in Southern California.  After healthy growth, revenues leveled off at $250 thousand and wouldn’t budge.  They attracted a local clientele from the immediate neighborhood and were known as “that restaurant next to the paint store.”  Their signage was so poor, that they were not bringing in hungry passing motorists.

A friend suggested a better sign.  They selected a V-shaped sign, internally illuminated,  to mount to the side of their building.

Great Success with Great Orange County Signs

The result?  Their sales grew 16% in the first year.  Sales in the second year increased to 32%.  By the fourth year, they expanded into a space next door and grew a total of 322% or over $823,000.

The Hot Tip with Orange County Signs

Tip: Spend time and money to ensure you have Orange County signs that make a positive impression on your marketplace. Your Orange County signs should be conspicuous, reflective of your company’s look and feel, and remain easy for your customer to recall.

 And take a look: Terrible Restaurant Signs

Terrible Restaurant Signs. In: Fun. 9 Feb 2012. Share. Whether it’s getting lost in translation or due to an overall lack of intelligence, the following restaurants failed when it came to Orange County Signs…

Publish Date: 02/09/2012 8:29

And that’s it for Orange County Signs!


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